Newtown is an Old Town (That I Love)

 

Previously I posted about Albert Francis Lenertz, aka Albert Leonard of Marrickville. He was the originator of Marrickville aircraft noise prior to jet engines, and when Mascot aerodrome was just a paddock. He created the Aeroplane Jelly jingle. It was played incessantly over radio, becoming Australia's first marketing mass saturation song.

I was going to write a bit of a bio on him from what I had found from looking at online archives, but have since found another couple of sites that may be better at doing a more concise biography. They are The Mayor of Newtown and Newtown Project.

I'll throw this over to the Newtown sector as it's more relevant to their realm, and because Lenertz wrote an ode to Newtown circa1923; and I also just blog to myself, albeit publicly. I think he deserves a Wikipedia entry, where the sources need to be referenced and the entry written properly. With appropriate references that professional historians will get off upon. Go Historians.... here's some history porn ! ;)

A start, I'll do this in point form with the references I've found.

• Albert Francis Lenertz (1891-1943) was a grocer and wine/spirit merchant on Sussex Street Sydney.
• He composed songs for piano and vocal. One was "Billy Hughes" that didn't get anywhere on the Steampunk Countdown chart. ARIA didn't cover music halls at that time, but Larrikin Records seem to think that they did. That song was later reworked as the Aeroplane Jelly song.
• This other guy, who has more names than an nineteenth century phone book; with names that hint at  European conquering, lineage and gentry, was Adolphus Herbert Frederick Norman Appleroth (1886-1952). It would be fun to have your tombstone epitaph as "Jelly Manufacturer". Jelly set in tombstone. Or vice versa.
• Adolphus made jelly in his bathtub and trammed it throughout Sydney. No trams, no jelly. Maybe Dulwich Hill can become a jelly capital if the proposed light rail extension goes ahead.
• Newtown is an Old Town song performed with Miss Patterson. Frank was President of a club, and was making sure everyone knew it.
• In 1926 Adolphus partnered with Frank and created Traders Ltd. Frank was the MD
• 1927 they chose a hi-tech name, "Aeroplane". Groovy, organic and boring to us now....yeah yes, but the best marketing line "above all".Almost as good as "I'm on a horse".
• Moved to Alice Street in Newtown. (Now this reference is Sands 1932, but look at Alice Street Northside between 41 and 49)
• So they made stuff, imported stuff, and made a bit of jelly. Glad I wasn't a neighbour. As gelatin is from the collagen of skin and bone. I think that Enmore Road is now the Goth Zombie area. Hello Ladies, look at me ; look away, then back to me again.Old Spice is Enmore Road.
• Nom nom nom
• N'yet